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On

New Brand
Sports Department, Level 4


On is a young Swiss sports company which started when the World Duathlon Champion and multiple Ironman winner, Olivier Bernhard, wanted a new running sensation – soft, cushioned landing that minimize impact on the ground but with a hard, speedy push-off. With that in mind, he partnered up with like-minded Swiss engineer to make prototypes with garden hose and glued them to traditional racing flat and this was how CloudTec® was invented.