MILK MOONS

New Brand
Fri 17 Nov Onwards
Food Hall, B2

The Milk Moons is real. It is May’s full moon, representing a period of renewal and abundance. The name itself can evoke other things: mystery, purity, magic. For these reasons, it captured the spirit in which siblings Bryan and Dawn Koh (co-founders of Chalk Farm) conceptualized their new cake shop. That the venture’s first seeds were sown some time in May is a happy coincidence.
The moon in the logo is burnt orange, broken by black branches and blossoms, bringing a different energy that represents the cake collection itself: luscious and playful yet sharp and chic. There are the chocolates and caramels that cradle, the kueh of Southeast Asia that comfort, and contemporary cakes with Asian fruits, spices and herbs, inspired by Bryan Koh’s writing expeditions around the region, that hope to enchant.