Maison Q

New Brand
Children, Level 4

Maison Q is the story of a mama who loves to play dress up with her kids. But as much as she did, the thought of her little ones growing out of their clothes at the speed of light nibbled at her. Surely there is a clever way to get more mileage out of the pieces in her children’s wardrobes?

Eight Pinterest boards, dozens of sketches and many a prototype later, the idea of reversible kids wear was born. Two designs in one dress? A shirt that can be worn two ways? In many, many, fun prints? Oh yes!

And so Maison Q, a Singapore-based brand was born in 2015, where ‘Q’ in the brand name is derived from the root word “quaintrelle”. This, according to Middle English dictionaries refers to an elegant woman who advocates a life of passion.