Get an authentic taste and feel of Japan with delicious Japanese delicacies, engaging live demonstrations by top Japanese chefs and more!


5 Most “Sugoi” Things to Try at Japan Food Matsuri!

1. Ramen Revolution

Ramen is synonymous with Japan and one of the most popular and famous Tonkotsu ramen restaurants in Japan is coming to Singapore! Visit Ichiran’s booth at Japan Food Matsuri to enjoy New York limited Ichiran instant ramen cooked for you on the spot!

Gift with purchase
Purchase the Tonkotsu Ramen including Original Spicy Red Seasoning at just $35/box — developed in Fukuoka and Kyushu, Japan, they’re limited to 200 boxes per day. What’s more, the first 100 customers per day will get a free original Tenugui Hand Towel while stock last!




2. Sushi Counter & Standing Bar
Standing Bar




Standing Bar
In Japan, standing bars are called tachinomi — “tachi” means stand, while “nomi” means drink. They’ve surged in popularity in recent years, so why not experience this fun aspect of Japanese culture! Choose from sake, shochu, or whisky tasting sets, and enjoy a wide selection of Junmai Daiginjo sake, old vintage shochu and Japanese whisky.

Sushi Counter

3 renowned Japanese chefs will take turns helming the counter over the 3 weekends of the festival, serving an omakase menu of 8 to 10 items.
– Thu 3 Oct to Sun 6 Oct 2019: Chef Hiroshi Matsumoto from Ginza Tsuna Kin
– Fri 11 Oct to Sun 13 Oct 2019: Chef Eugenia from Table 7
– Sat 19 Oct and Sun 20 Oct 2019: Chef Keisuke Kaneko from Monzushi
Make sure not to miss them while they’re here!



3. Sweets & Snacks



Experience the best of Japanese sweets and snacks! Taste delicious sweet treats such as the Hokkaido Hand Parfait, Shaved Strawberry Sweets from Little Juice Bar and Mochitto Strawberry (prepared on the spot!) from Kyorakudo. What’s more, try out Matcha Cheese Tarts and Croquant Chou Zaku Zaku prepared as part of a special collaboration between Japanese bakeries BAKE and Zaku Zaku!




4. Wagyu Beef



For all beef lovers out there, treat yourself to Japan’s famed wagyu beef! Choose from A3 and A4 grades of wagyu beef, available in a variety of cuts. Or tuck into Wagyu Fried Rice from Teppei X 29 and Wagyu Gyudon from Kinton at just $10 and $18 per serving respectively!




5. Gastronomic Tour of Hokkaido



At the northern tip of Japan lies Hokkaido, a region famous for its harsh winters and beautiful snow-capped mountains. Dig into Hokkaido specialties like Jumbo King Crab Croquettes, King Crab Meat Bentos, Dried Scallops, Mochi Obanyaki, and more!

Also, enjoy our Harvest Sales with produce air-flown straight from Japan! Get milk and raiden melons from Hokkaido, horenso and mizuna vegetables from Nagasaki and many other fruits and vegetables right in front of Cold Storage at Food Hall, B2.




Stand a chance to win 20 (yes, 20) bottles of Japanese sake from Yamaguchi Prefecture in our grand lucky draw! Simply spend a minimum of $150 (max. 3 combined same-day receipts) to take part. 3 x $200 Shisen Hanten restaurant vouchers and 3 x Kumamon large soft toy are also up for grabs!