Branded Boutiques, Level 2
Taking an obsession with craftsmanship and personalisation a step further, Anya Hindmarch is launching the Build A Bag concept in-stores globally in May 2017.
The Bucket Bag, a new style for the AW17 collection provides the starting point to an easy and playful three steps to creating a handbag, exactly as you want it.
Build a Bag unlocks hundreds of different combinations, all built in store with the customer and taken away at time of purchase, making each bag as unique as their owner. The concept will sit alongside the Anya Hindmarch seasonal collections from Pre-Collection AW17.